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-NEW YORK TIMES BEST...YEAH, NOT YET -
W. ERIC MYERS
Client request: Come up with a name and design for a coffee company.
Intelligent Design: Crema is the prized aromatic foam known by coffee aficionados. Using the Italian spelling of coffee and including a vector image of a traditional espresso demitasse rounds out the logo. Not only was Tw Cen MT Condensed Extra Bold my font choice, but it also sounds like a coffee order!
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