Client request:  Come up with a company and design an icon in the counter space of the letter "O" in the name. The icon should represent the company.

Intelligent Design:  Fly fishing sporting goods.  Arbor is part of a fly fishing reel. Eras Demi ITC is an energetic, clean font with a perfect "O" diameter. Fly fishermen pride themselves in creating their own lures. A vector of a handmade fly fits well into the design.