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-NEW YORK TIMES BEST...YEAH, NOT YET -
W. ERIC MYERS
Client request: Come up with a company and design an icon in the counter space of the letter "O" in the name. The icon should represent the company.
Intelligent Design: Fly fishing sporting goods. Arbor is part of a fly fishing reel. Eras Demi ITC is an energetic, clean font with a perfect "O" diameter. Fly fishermen pride themselves in creating their own lures. A vector of a handmade fly fits well into the design.
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